Customer Engagement

May 7, 2025

Integration of AI in Loyalty Programs: Increasing Effectiveness and Customer Engagement

Artificial Intelligence (AI) is rapidly transforming the landscape of customer loyalty programs, rendering traditional reward mechanisms dynamic and highly customized. With the leverage of the potential […]
January 7, 2025

Tokenized Loyalty and its benefits for consumers and businesses

Tokenized loyalty refers to the use of blockchain technology and digital tokens in traditional loyalty programs to improve their efficiency, security, and overall user experience. This […]